The PFS has announced the launch of a new Associate Firm membership, following requests from firms that want to show their united alignment to the professional standards and the code of ethics set by the personal finance sector’s largest professional body.
Associate firms will enjoy a closer relationship with the PFS as part of a renewed ‘united profession’ approach to building public trust and to elevate the importance and value of financial wellbeing through financial planning and investment advice.
An Associate logo, including an aluminium plaque to display commitment to a set of core professionalism principles, can be promoted at reception and on websites for both clients and staff to clearly see. They will also be listed and linked from the PFS’s website.
Firms must adopt eight underlying principles of association, which include a commitment to comply with the spirit as well as the rules of regulation and employment law, and to have a clear diversity and inclusion policy, in addition to a policy for corporate social responsibility.
The new membership is annually renewable and firms will be required to provide evidence of how they are meeting these commitments if called upon to do so by the PFS.
For more information, visit: thepfs.org/membership/associate-firm
