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New PFS poll exposes how Britain is struggling to mentally cope with rising bills

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Open-access content Friday 2nd December 2022
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More than one in four Brits have experienced feelings of depression as a result of rising bills, a PFS-commissioned poll has found.

In new research released by the PFS and conducted by Deltapoll, the figures paint a concerning picture about how the British people are struggling to cope mentally with higher costs.

The survey also exposed a deep generational divide, with 76% of 25- to 34-year-olds experiencing anxiety over rising bills, compared to only 26% of over-65s. Nearly four times as many Millennials are worried about housing costs as Baby Boomers.

Other key findings include:

  • Nearly half of Britain is staying home more than usual in an effort to save money – a form of lockdown for financial rather than health reasons.

  • However, Brits are also buying fewer takeaways (43%) and fewer clothes (39%), meaning both the high street and the gig economy are being hit.

  • One fifth of people say they are eating less healthily in an effort to reduce costs, with rising bills risking triggering a worsening public health crisis.

  • More than half of Brits are experiencing anxiety or worry as a direct result of their own cost of living rising, with those in work significantly more worried (60%) than those not working (43%).

  • Some 35% of those asked felt professional financial planning would be helpful to them in response to the cost-of-living crisis.

Caroline Stuart, president of the PFS, said: ‘This poll shows that the British people are struggling to cope not just financially, but mentally with rising bills. More people are experiencing depression and anxiety, while eating less healthily and going out less. There is now a risk of turning a cost-of-living crisis into a public-health crisis too. At a time when anxieties are running high, professional financial planners can help people manage and organise their finances in a way that can weather the storm, ease the burden, take back control of their money and plan for the future.”

The poll also revealed that, despite the government’s Energy Support Scheme, energy bills are still the aspect of household finances Brits are most concerned about.

Stuart continued: “Most UK households will experience some financial pain, which is sadly unavoidable. However, finding a trusted, professional financial planner can help people invest for the future and achieve their long-term money goals. The PFS is made up of thousands of members who provide this support every single day.”

Image credit | iStock

Linked PFP_Winter2022 v2.jpg
This article appeared in our WINTER 2022 issue of Personal Finance Professional.
Click here to view this issue
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